Writing in Flow to Make Writing Fun

Published on by Kristi Holl Category: Creativity, productivity

One of my writing goals for 2015 is learning how to recapture the “fun” of writing. I love having a writing career and being published, but sometimes I long for the days when it was more enjoyable to write.

I remember the days of getting into my fiction simply because I loved the character and I wanted to tell her story. No deadline. No contract. Just a story to tell. I’d get immersed in my fictional world, lose all track of time. Then I’d hear a baby wake up crying, and be shocked that ninety minutes had passed!

Getting into the Flow

In order to recapture this “timeless state of writing,” I’ve read books  that make many references to “flow” and the “flow experience.” It reminded me of a book I read years ago called Writing in Flow by Susan K. Perry, Ph.D. I think the topic is so important that I’ve decided to do a blog series on it.

We all want to be more productive as writers and make the best use of the little writing time we have. And many of us want to ENJOY it more. We want to relax and lose ourselves in our writing. This is true if you’re a student working on your first lesson or a much published writer in an established career.

Defining Flow

What is writing in flow? According to Perry in Writing in Flow,

“You know you’ve been in flow when time seems to have disappeared. When you’re in flow, you become so deeply immersed in your writing…that you forget yourself and your surroundings. You delight in continuing to write even if you get no reward for doing it…”

Apparently we writers have a lot more control over getting into this “flow state” than I used to believe. There are habits and rituals that can help you get into flow. We don’t have to wait for the muse to appear. I’ve been trying the author’s advice this month on how to write in flow more often, and it works for me. There are things to watch out for and avoid, too, so that you’re not jerked out of flow once you enter it.

One condition to be aware of resonated with me. Apparently I’m not alone in needing to get through an entire draft or two before showing a manuscript to anyone.

“The optimal conditions for creativity (and thus for flow entry) include a condition of psychological safety from external evaluation,” Perry says. “Tell yourself that no one has to see this, that you can decide afterwards whether to show it to anyone. Make a habit of putting your finished work away for a while before looking at it again.”

Is It Important?

Another condition for getting into flow has to do with value. “One of the most powerful combinations of motivators [for getting into flow] is the sheer love of writing and the belief that it matters.” I know that most writers–including me–struggle with this at times. We ask ourselves, “Does what I want to write really matter?”

The answer to that is a personal one. It will be based on your belief system (what you believe is important in life), and only you can answer that. Some examples…

  • If your belief system says that writing for children is important and they need good role models for solving problems in our complex world, then you’ll have trouble feeling like your writing matters if you take an assignment that violates that belief.
  • If you believe that kids really need to stretch their minds, your nonfiction pieces that do that will reassure you that your writing matters.
  • If you believe the world is crying out for humor and good entertainment, then writing this type of story or book will be something that matters to you.

What Motivates You?

Do you write because something inside you drives you to write? Or is your writing these days motivated by external rewards only (money, a prize, fame)? More from Susan Perry:

“Researchers have found again and again that work feels like play when you’re motivated intrinsically, that an intense involvement in an activity for its own sake, with little or no thought of future rewards, leads to positive feelings, persistence, creativity and flow. It’s also been found, however, that when extrinsic rewards or motivators, such as competition or the pressure of being evaluated, are thrown into the mix, the desire to do the thing for its own sake may be undermined.”

What does this have to do with flow? When you are writing ONLY as a means to an end (to pay the rent, to meet a deadline obligation, to please someone else) you’re typically less intensely absorbed by and engaged in the task itself. This reduces the likelihood of being able to write in the enjoyable flow state.

Steps to Finding Flow

In Writing in Flow, Perry talks about the “five master keys to flow entry in writing,” and I’d like to talk about these five keys in the next five blog posts. They will be overviews only and won’t come close to replacing reading her excellent book. However, I hope to share with you how you can have considerably more control over your writing frame of mind than you may now believe.

I’m always looking for ways to be more productive, but also to ENJOY the writing more. These keys to writing in flow have helped me, and I hope they will also help you.

The five master keys to writing in flow that we’ll discuss are:

  1. Have a reason to write.
  2. Think like a writer.
  3. Loosen up.
  4. Focus in.
  5. Balance Among Opposites

Her book also includes a lengthy section on “making flow happen,” which includes specific techniques (many of them!) for “luring” flow into your writing life. There is also a section on how to “flow past blocks.” I will highlight a couple of her ideas, but I don’t want to plagiarize her excellent book. The upcoming blog posts will give you enough information to know if you want to buy the book yourself.

Writing Life: the Reality

Published on by Kristi Holl Category: attitudes, disappointment, dreams, encouragement, expectations, interruptions, social marketing, solitude, writing life

“Life is difficult,” wrote M. Scott Peck in his famous book The Road Less Traveled. “This … is a great truth because once we truly see this truth, we transcend it… Once it is accepted, the fact that life is difficult no longer matters.”

I’d like to amend Peck’s quote to say that “the writing life is difficult.” And once that truth is accepted, “the fact that it is difficult no longer matters.”

The Fantasy

I imagine we all start out on the writing journey with a fantasy of what the writing life will be like. I know I did thirty-five years ago–and it was a fantasy that I clung to tenaciously for far too many years.

My own fantasy involved uninterrupted hours every day to write (after first journaling and then doing some creative writing exercises to ensure the writing would simply “flow”.) My fantasy included the books selling themselves without my help. I expected to reach a time when I’d never have to write anything without having a (lucrative) contract in hand. I also dreamed of writing by longhand in the fragrant garden of a thatched-roof English cottage. Sad to say, the cottage part was the only thing I recognized as pure fantasy. I figured everything else was just a matter of time.

Fast forward thirty-five years and forty-seven published books later…

I love my office in Texas, but it’s a far cry from a thatched-roof cottage. And unless you write from Walden’s Pond, I don’t see how anyone manages to have uninterrupted hours every day to write. Juggling my roles as wife, mother, Nana, daughter, sister, friend, writer and ministry leader means fighting for writing time daily. Each role, at one time or another, has meant dealing with loss, conflict, disappointment, and/or illness–all big time and energy eaters. And because of the changes within the publishing industry–in large part due to the economy and online social marketing demands–there’s no such thing anymore as an author who doesn’t help market his work.

It No Longer Matters

So where’s the silver lining around this black cloud? Simply this. Clinging to my fantasy life of a writer meant that every time reality intruded, I was disappointed or shocked or disillusioned. Lots of angst and wasted energy. As long as I was convinced that the writing life could be simple and more fun than work, I was irritated with reality. I made silent demands that this imperfect writing life go away!

  • Truth #1: The writing life will always be difficult.
  • Truth #2: It doesn’t really matter.
  • Truth #3: All things worth having (family, good health, writing life) are difficult sometimes.
  • Truth #4: We can do difficult things!

Accept Reality

Don’t miss the key point of the blog today. This is not a “downer” message. It’s a truth message–which will set you free. For me, it’s like having kids. Raising a family was the most difficult, time-consuming, challenging thing I’ve done in the last thirty-five years. It has also been the most rewarding, most fun, most gratifying thing I’ve ever done. It’s the same with the writing life. It’s been difficult, but I can’t imagine a career more rewarding than this. After many years, it does get easier--but I would never say it’s easy.

It’s okay to give up the fantasy that someday your writing life will be easy and smooth and not require you to grow or struggle anymore. You really don’t need the fantasy to keep you moving forward. “The fact that it is difficult no longer matters.”

That being the case, what fantasy about the writing life do you suspect you need to let go of?

The Pain of Overload

Published on by Kristi Holl Category: healing, health, writing, writing advice, writing anxiety, writing challenges

As I mentioned last time, writers need margin in their lives in order to write. However, margin has disappeared for many people.

Frazzled mothers, office workers, retired grandparents, and other writers struggle to find both time and energy to write. Make no mistake: it is harder today than at any other time in history. It’s not your imagination.

It’s also not hopeless. It comes down to adding margin back into your lifestyle.

Before we talk about how to do that, let’s talk about how the overload happens and what it looks like.

Tipping the Scale

Overload in any area of your life happens slowly. It is the straw that breaks the camel’s back. It is having one more expectation of you at work or home, one more change, making one more commitment, making one more purchase that you must pay for, facing one more decision.

You can comfortably handle many details in your life. But when you exceed that level, it’s called overload.

Reaching My Limits

All people have limits, and overloading your system leads to breakdown. Some overloading is easy to spot. A physical limit can easily be recognized. For example, I know I can’t lift my car, so I never try.

Performance limits can be more difficult to recognize. If my will is strong enough, I will try to do things I can’t do for very long. I might try to work 80 hours per week every week or lift my refrigerator. The overload can result in sickness or stress fractures.

Reaching your emotional and mental limits can be the hardest to spot. Each person is unique. My overload might result in symptoms like migraines and ulcers; your overload might result in a heart attack or road rage.

Has overload always been with us? No.

Multiple Sources

Changes are happening faster and faster, and overload can appear almost overnight. Here are some ways you can become overloaded:

  • Activity overload: We are busy people, we try to do three things at one time, and we are booked up in advance.
  • Change overload: Change used to be slow, and now it comes at warp speed.
  • Choice overload: In 1980 there were 12,000 items in the average supermarket; 10 years ago there were 30,000 items. Now there are many more.
  • Commitment overload: We have trouble saying no. We take on too many responsibilities and too many relationships. We hold down too many jobs, volunteer for too many tasks, and serve on too many committees.
  • Debt overload: Nearly every sector of society is in debt. Most are weighed down by consumer debt.
  • Decision overload: Every year we have more decisions to make and less time to make them. They range from the minor decisions at the grocery store to major decisions about aging parents.
  • Expectation overload: We believe that if we can think it, we can have it. We think we should have no boundaries placed on us.
  • Fatigue overload: We are tired. Our batteries are drained. Most people are even more tired at the end of their vacation than they were at the beginning.
  • Hurry overload: We walk fast, talk fast, eat fast, and feel rushed all the time. Being in a constant hurry is a modern ailment.
  • Information overload: We are buried by information on a daily basis-newspapers, magazines, online blogs and articles, TV and Internet news shows, and books.
  • Media overload: Almost 100% of the American homes now have television, and shows are on 24/7. Images are flashing at us on screen many hours per day.
  • Noise overload: True quiet is extremely rare. Noise pollution is the norm. It interferes with talking, thinking and sleeping.
  • People overload: Each of us is exposed to a greater number of people than ever before. We need people, but not the crowding.
  • Possession overload: We have more things per person than any other nation in history. Closets are full, storage space is used up, and cars can’t fit into garages anymore.
  • Technology overload: It has been estimated that the average person must learn to operate at least 20,000 pieces of equipment.
  • Traffic overload: Road rage is one byproduct of clogged roadways. Rush-hour is not a rush nor does it last an hour anymore.
  • Work overload: Millions of exhausted workers are worn out by schedules demanding more than they can do without breaking down. The earlier predictions of shorter work weeks, long vacations, and higher incomes have backfired. [From Margin by Richard Swenson, M.D.]

Isn’t reading that list simply exhausting? No wonder we feel overloaded. No wonder we have a difficult time writing!

It’s not your imagination! We Americans are overloaded – but we don’t have to stay that way! I hope you will check out Margin–it has many more helpful ideas than I have room for here. It’s a five-star book for a good reason!

Restoring Balance

Published on by Kristi Holl Category: balance, health

Each person has his or her own set of priorities.

However, remember that time is finite. It can’t be stretched, saved, or borrowed.

The time devoted to things must be balanced.

If we give too much in one area we neglect our duty in another important area. 

Restore Balance Now

Here are Richard Swenson’s suggestions for restoring balance from his book, Margin.

First, you must cultivate the ability to say no. “In life, as in the buffet, our plates fill up sooner than we realize. In attempting to be sociable we try to accommodate everyone’s invitations. In attempting to be good parents we try to give our children more opportunities than we had. In attempting to be compassionate, we want to help with everyone’s problems.” Sometimes you will have to say no, even to some very good things.

Second, you must gain control over your own life. Sometimes your life and time are ruled by other people’s demands or crises. Sometimes your life is ruled by your own out-of-control behavior. Do what is necessary to regain control over your life.

Third, beware of trying to solve the problem of imbalance by becoming even more imbalanced. A doctor warned his patients that we tend to respond to our sense of imbalance by committing more time and energy to the area in which we feel deficient. But if you are already maxed out in time and energy, you can’t give added attention to one area unless you subtract from another area. (That sounds like common sense, but it’s still the mistake I usually make.)

Fourth, accept the no given to you by others. Give others the freedom to find balance in their own lives. Don’t put your expectations on other people.

Margin and Writing

In case anyone thinks I’ve lost the point of this blog–first aid for writers–I haven’t. These issues of finding margin (while maintaining your mental and emotional and relational health) have been the biggest struggles of my writing life for thirty years. Few of us are raised by mental health professionals or counselors, so we come to some of these principles later in life. But if you want to have a healthy writing career as well as a healthy life, these ideas will help you get there.

I’ve barely skimmed the surface of the ideas, suggestions, and life-changing advice in Richard Swenson’s book, Margin. I hope you will find a copy for yourself. This is one book I would have dearly loved to have about twenty-five years ago. And if you need specific help with boundaries as a writer, see my Boundaries for Writers.

 

100% Is a Cinch!

Published on by Kristi Holl Category: commitment, discipline, focus, self-discipline

“There is a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses, only results.”

(Ken Blanchard, author of the best seller The One Minute Manager) 

Without a 100% commitment to anything, you spend so much time (and energy!) every day deciding whether or not to keep the commitment. If you’re truly interested in writing–but not 100% committed–you probably fight with yourself nearly every day over whether or not to stick to your writing disciplines.

I fought that for more than twenty years. Long enough! It was high time the writing and marketing (necessary these days if you want to have a writing career) became absolute non-negotiables.

No Matter What?

What if we lived the rest of our lives the way we live our writing life? Instead of the “should I write today, or shouldn’t I write?” daily hassle, we’d be fighting nearly everything! But we don’t. We make 100% decisions all the time. Examples:

  • I never pass a bank or gas station and fight with myself about whether to pull in and rob them. I don’t steal. Ever. And I don’t intend to. So I don’t have to waste time and energy thinking about it.
  • I don’t agonize over spending money I don’t have. I hate debt–always have. I don’t take on payments, and I don’t intend to. So I don’t have to waste time and energy thinking about it.
  • I don’t agonize over whether to brush my teeth after I eat breakfast. I don’t want my teeth to rot. Ever. And I don’t waste time and energy thinking about it.

Make That 100% Commitment

We all have things we’ve made 100% commitments to: exercise programs, drinking water, tucking our kids into bed every night, not swearing, getting to bed by eleven, praying…you name it. Isn’t it time we made our writing commitments 100% too?

And you know the kicker? Studies have proven that it’s actually far easier to keep a 100% commitment than a partial commitment.

Try it and see for yourself!

How NOT To Be Taken Seriously

Published on by Kristi Holl Category: attitudes, focus

If you take yourself seriously, you will be taken seriously.

A common complaint among new writers is that friends and family members don’t take them–or their writing–seriously.

I tell them–truthfully–that the main thing they need to do is convince themselves that they are serious about their writing. Others will pick up on that attitude and start giving them the respect they crave.

Do You Need An Attitude Fix?

If you’re a self-employed, freelance writer, you’re in business. You’re creative–true. But you’re still in business if you want to make income from your writing. And often it is poor business attitudes that keep others from taking you seriously. Do an attitude check with the list below.

Are you harboring these unhelpful attitudes?

1) The “I’ll work when I please” attitude—Most of us are drawn to self-employed writing because we like the idea of being our own bosses. We can work when (and if) we so choose. But if you take this attitude to mean you can meet deadlines if nothing else comes up, you’ll never be taken seriously. It’s one thing to let an editor know you won’t be able to meet a deadline because you’re in the hospital and both arms are in traction. It’s quite another to miss a deadline because you’re hand crafting mini pinatas for your daughter’s birthday party.

2) The “I don’t have the money to be professional” attitude—You have to invest money to make money, say the experts. For example, if you’re advertising your resume-writing business with a brochure, get a good printer or have them professionally done. During the early years, I never had a publisher willing to foot the bill for flyers or bookmarks or other advertising. It came out of my pocket. [This is where I differ from the experts though. I didn’t put anything on a credit card. I have a horrible fear of debt.] Since the family needed my book advances to live on, I would do “extras” to get whatever money I needed to run my office: an extra speech, an extra workshop, an extra critique. And when the “extra” money ran out, I stopped. Perhaps if I had been willing to put things on credit or had more expendable income, I could have increased book sales faster. I don’t know. But I do think you have to spend some  money to get established, even if it’s just for paper and ink. [That was me–I already had my husband’s old college typewriter.]

3) The “I can’t charge more” attitude—Sad, but true. People tend to value what they pay for. Dogs that people pay big bucks for are treated so much better than free dogs from the pound. While you may choose to write or speak for free very early in your career, don’t let that period last long. [The only free stuff I used to do were talks at my children’s schools as my parental/community contribution. I never wrote for free that I can remember. Even now, if I critique for free, it’s because I’m trading with a writer friend who is giving me a free critique also.]

Early in my career I complained to another (more experienced) writer that I didn’t appreciate some of the disrespectful treatment I got at certain schools. Her reply? “Triple your speaking fee. You work too cheap. They’ll value you more.” With much fear and trembling, I did it. She was right too! I got more speaking invitations after that! When schools said they couldn’t afford me, I sympathized about hard times and sent back a list of suggestions about how they might raise the money. [I kept a list of money-making activities other schools had used–bake sales, t-shirt sales, “slave” auctions, sharing the fee with another school, grant writing–and then sent the ideas to people who wanted a freebie or a cheapie.] I tried to be helpful–short of doing a free or cheap school visit. You’ll be treated more professionally if people have to invest in order to enjoy your services.

4) The “I do a lot of things” attitude—When starting out, it’s tempting to dabble in a lot of things, hoping at least one of them will work out. You might write greeting card verse, design websites for other writers, and run a resume service. Or you might want to be a novelist, but you split your time among writing guest blog posts, creating crossword puzzles, entering writing contests, and working on your novel. To be taken seriously, you’ll probably need to decide what you want to do most and then give it 100% of your time and energy (even if 100% of your available time is just one hour per day.)

Be Professional

The next time you get the feeling that people aren’t taking your writing seriously, do an attitude check on yourself. Are you taking yourself seriously?

Start there, and fix that–and I guarantee that others will take their cue from you.

Surrendering to the Call

Published on by Kristi Holl Category: called to write, callings, focus, solitude, writing challenges

The post below was written almost four years ago, when I was struggling with this question. I was pleased to see that I no longer struggle with it. In fact, after a full surrender, things shifted for me in a wonderful way. Not only do I have as many contracts as I can handle, I’m having a chance to write the kind of books I have always loved to read. What made the difference in four years? Read below, and you’ll see…

Do you believe you are called to write? Or do you suspect you are?

If that’s true, why aren’t you pursuing your calling?

Food for Thought

This weekend I started reading Callings by Gregg Levoy, the author of a very practical book for writers called This Business of Writing. In Callings, he said some thought-provoking things that gave me pause.

I started writing thirty years ago, and until six months ago, there were many reasons why I couldn’t give my all-out devotion to writing: a full-time day job of teaching, raising four children, multiple jobs in the church and community, serious health problems and surgeries, etc. But last fall I retired from teaching, my children are grown, and I can decide how much I babysit grandchildren and how much volunteer work I do. It’s a time I’ve been anticipating for three decades.

So…am I pursuing my writer’s calling with full devotion? I want to. I dream about it. I can almost taste it sometimes. But do I do it? No.

Why?

I’m not sure, but these quotes from Callings are helping me ask the right questions. Maybe these ideas will help you too.

  • “Although we have the choice not to follow  a call, if we do not do so,..we’ll feel alienated from ourselves, listless and frustrated, and fitful with boredom, the common  cold of the soul. Life will feel so penetratingly dull and pointless that we may become angry, and turn the anger inward against ourselves (one definition of depression).”
  • “Generally, people won’t pursue their callings until the fear of doing so is finally exceeded by the pain of not doing so.”
  • “Perhaps the main reason that we ignore calls is that we instinctively know the price they’ll exact.”
  • “All calls lead to some sacrifice because even just one choice closes the door on another, and some calls lead to much sacrifice, which may feel anything but blissful.”
  • “At some level we need to devote everything, our whole selves. A part-time effort, a sorta-kinda commitment, an untested promise, won’t  suffice. You must know that you mean business, that you’re going to jump into it up to your eye sockets and not turn back at the last minute.”

Will the Rubber Meet the Road Now?

I’ve had thirty years of (by necessity) a “part-time effort” and “an untested promise.” Now that I have the time and could choose to do so, will I “jump into it up to [my] eye sockets”?

Is the pain of not doing so finally more than the fear of trying? Yes, I think so.

How about you?

My Writing Life in Pictures

Published on by Kristi Holl Category: Uncategorized, writing life

This is my story the past few weeks…

I’m writing every day, many hours per day.

I’m reading and researching every day.

I have several contracts to fulfill, which is pleasant.

(Story continues below…)

 

 

This is me most evenings.

A darkened room, five minutes of reading for fun, and then blessed sleep.

(Story continues below…)

 

 

 

 

I have learned the difference finally.

I’m not busy on social media.

But I’m producing thousands of words these days.

I’m just missing three things.

(Story finishes below.)

The Writing Life: Stopping "Unintentional Acceleration Syndrome"

Published on by Kristi Holl Category: recovery, rest, time management, Uncategorized

Have you ever had the experience of driving a car which suddenly–and for no apparent reason–accelerates? Applying the brakes has no effect.

It sometimes happens with certain defects in cars, and while the driver can see the accident about to happen, he is powerless to do anything about it.

Symptoms of Acceleration Syndrome

Many writers feel like their lives have the same “defect.” Symptoms can include lethargy, tiredness after a full night’s sleep, depression or free-floating anxiety without a specific cause, and spaciness. A writer with an unintentional accelerated pace of life has precious little time for the reflection and quiet “head space” needed for creating.

Does the description of this syndrome sound familiar to you?

The ever increasing pace of life is called the “acceleration syndrome,” and it is causing a global epidemic of hurry sickness. One of the symptoms is the dizzying speed at which we live and the amount of living we are forcing into our lives…Many “solutions” offered, such as time management and learning to delegate and prioritize, are having the opposite effect. They are actually increasing the pace of life, creating a time squeeze in which we are encouraged to cram even more into an hour. They only aggravate the problem we are supposed to be addressing.

What’s a writer to do?

It’s covered in one of the “dirty dozen” chapters that Caroline Leaf talks about in her book Who Switched Off My Brain (the chapter called “Toxic Schedules.”) There’s also a one-minute video segment you can watch on the topic. I highly recommend all her books. They have helped me tremendously  with “detoxing” over the past two years.

Unlike the driver of a car stuck in unintentional acceleration, you CAN do something about your speeded-up life. And if you want to enjoy your writing life, you will probably need to. 

Change the Equation This Year

Published on by Kristi Holl Category: success, Uncategorized, writing

Four areas are essential to your success in 2015, according to Randy Ingermanson. Consider his four factors below when making this year’s writing goals. Don’t set goals that only target areas where you’re already successful. Instead, ask yourself, “Am I strong–or at least growing–in each of these four areas?” They’re all necessary. If one area is weak or missing, make a change. Add it to your goal list for 2015.

Organization: The Success Equation

If you want to manage a successful writing career, then you need to know what makes a writer successful.

I’ve been thinking about this for more than 25 years, and here is my current best understanding of success.

Success is the product of four crucial factors, and we can write them very roughly as an equation:

Success = (Target audience size) x Quality x Discoverability x Production

Note that those are multiplication signs. If you fail in any one of them, then you are going to fail as a writer, because zero times anything is zero.

If you do moderately well in each one of them, then you should be pretty successful. If you are outstanding in each of them, then your name is James Patterson.

Let’s look at each of these factors:

Target Audience Size

Your Target Audience is the set of people whom you intend to be delighted by the kind of novel you’re writing.

Don’t waste time trying to identify your Target Audience by demographics—age, gender, social status, etc. For most novels, demographic information is useless.

What matters is psychographics—the emotional hot buttons that your novel is going to push. Your Target Audience is the set of people who like having those particular hot buttons pushed.

It really is as simple as that. The purpose of fiction is to give your reader a Powerful Emotional Experience. (I invented this phrase for the very first talk I ever gave on fiction writing, back in the fall of 2000. I have never changed my mind about this. The Powerful Emotional Experience is the reason your reader reads. It needs to be the reason you write.)

Now the question is how many people are in your Target Audience? You can’t know this exactly, but you know perfectly well if you are pushing the emotional hot buttons of a large group or a small group.

Quality

Everybody seems to have a different definition of quality.

For example, if you Google around, you’ll discover that a number of reviewers believe that Dan Brown, the author of The DaVinci Code, is a low-quality writer.

Reviewers will tell you that Brown uses words poorly, has an agenda, and is a terrible researcher. And on and on.

So why is Dan Brown so successful?

Quality is in the eye of the beholder. And that, I think, is the key to understanding Brown’s success. If you’re a writer, your Target Audience’s definition of quality is the one that matters.

I define “quality” to mean “how well do you delight your Target Audience?”

It’s a simple fact that Dan Brown has a large Target Audience and his books delight them. He punches the set of emotive hot buttons that they want punched.

That is high quality writing. Readers don’t read mainly for beautiful writing. They don’t read mainly for an authorial agenda (although if they like the agenda, then it’s actually a plus.) They don’t read mainly for great research.

Readers read for a Powerful Emotional Experience. The more powerful it is, the higher the perceived quality of the writing.

For the record, I’m not in Dan Brown’s Target Audience. But it’s obvious that he’s making that audience happy. Dan is a high-quality writer. Ditto for James Patterson, who knows exactly what his readers want and delivers it.

Discoverability

Discoverability means how easy it is for your Target Audience to discover your work.

The number of books published in the whole history of the human race is about 130 million.

Your book is one of that 130 million. How easy are you to find?

There are many ways to increase your discoverability, and I can’t possibly cover them all here.

I’ll just make one key point. The best methods of discoverability are the ones that require the least resources from you. You have limited time, energy, and money.

If you spend all your time, energy, and money on methods that don’t make you very discoverable, then you’re going to fail.

Some authors complain that the deck is stacked against new writers. An established best-selling author could publish his laundry list and sell zillions of copies.

This is true because Discoverability is forever. Once you’ve been discovered by a potential reader, you can’t be undiscovered.

If a reader is in your Target Audience and you’ve given her a high Quality read, then you’re on her list for a long time. A lifetime, if you continue delivering the goods.

If a reader isn’t in your Target Audience or you give her low Quality, then you’re off her list, probably forever.

So Discoverability only matters once you’ve begun delivering Quality to a good-sized Target Audience. Bear this in mind when you try to plan your life.

Production

Production is the number of books you write per year.

All other things being equal, the more books you write, the more success you’ll have.

Dan Brown writes a book every few years and each one is a sky-rocket.

James Patterson writes a book every few weeks and each one is a sky-rocket.

That’s why James is the #1 selling author in the world in this century. Production matters.

In recent years, I’ve seen a trend among indie authors to focus on Production. It’s good to be productive, and it’s something I’m trying to improve on, but in my opinion, this comes last, after you’ve clearly identified your Target Audience, got your Quality up to snuff, and found a way to make Discoverability happen.

Once those are all in your pocket, then you’ll be earning some money and you can cut back from the day job to focus on ramping up Production.

Mapping Your Future

Nobody can predict the future, and all plans are going to smash head-on into reality. Still, it’s better to plan than not plan.

In mapping out your future, remember that the main thing is to focus on the main thing. And there are four main things:

  • Can you write for a larger Target Audience?
  • Can you increase your Quality by finding a way to delight your Target Audience better?
  • Can you increase your Discoverability at minimal cost in time, energy, and money?
  • Can you increase your Production?

Those are the things I think about as I plan my writing career.

This article is reprinted by permission of the author.
Award-winning novelist Randy Ingermanson, “the Snowflake Guy,” publishes the free monthly Advanced Fiction Writing E-zine, with more than 10,000 readers. If you want to learn the craft and marketing of fiction, AND make your writing more valuable to editors, AND have FUN doing it, visitwww.AdvancedFictionWriting.com.